

Well folks there is a lot you don’t know about the Owner of BACKWOODS Premium Rods Canada!
I started fishing when I was about five years old concentrating on a local river and found my passion for this sport grew rapidly.
Faced with many life and death traumas throughout my career job for 30 years as a Professional Firefighter & Inspector. I would use my fishing interests as a simple means of release.
Almost all my leisure time was spent wisely travelling to the various Lakes in Muskoka, Kawarthas, Haliburton Highland area as well as Lake Ontario and tributary rivers and streams to fuel my progress as an up and coming Multi-Species Angler.
Previous to my Career job I was a Supervisor of a Big Box retail clothing chain working out of various popular malls in the GTA as well as being responsible for over a dozen Grand Openings in Peterboro, Chatham, Richmond Hill, St. Catherines, and Levy, Quebec, Montreal, Laval for ten years. This is where my sales ability and people skills escalated.
I spent several years as a Angling Specialist/Sales Consultant with many of the top fishing Lure and Rod Companies at The Toronto Spring Fishing & Boat Show and The Toronto Sportsmen Show.
Realizing how carelessly generic offshore fishing rods were built, I crossed paths with several Master Rod Builders who were looking to increase their sales volumes. Two of the Rod builder’s formerly
My first interests were focused on Designing Steelhead Stream, Float and Fly Rods!The company name was The Steelhead Pro Shop. Business was never ending and as time passed we were getting more and more request to build Specialty Rods for Bass, Walleye and Musky.
After surpassing our projected sales figures we started having our rods we felt it was time to go for the label of Top Rod Producer. To achieve this we had to come up with our own brand name of rods an include fishing rods for every specie.
I was up in the Haliburton Highlands area in early spring, knee deep in a beautiful pristine stream in pursuit of some Brook Trout . This particular steam was deep in the BACKWOODS. Field Testing a newly designed Species Specific Spinning Rod and just as I lit my Backwoods cigar a light came on as to a great name for our rods! So from that day (1996) on we were called BACKWOODS Premium Rods!
From 1980 I began promoting a Professional Fishing Guide Service and in between clients, I tried my hand as a Professional Bass Competitor 1986 to 1994 I tried my hand as a Tournament Bass Pro. Winning First Place on my initial attempt! Beating some of Ontario’s Top Tournament Competitors! Since that day we have had numerous endorsements by Canadian Professional Anglers.
First we consulted my good friend Gerry Pigeon (B.A.S.S Master Angler) and he eventually bought into the company and became the Vice President. He is from Ottawa, Ontario. Then Walleye Tournament Angler James E. Turner our Marketing Manager stepped up to provide us with expertise as an avid Saskatchewan Walleye Trail Competitor with his experience,
Shortly after that we brought Bill Craig (Mr.Muskie) on as our Musky Expert/Adviser who is the current holder of the World Record Live Release Musky. Craig is also from the Ottawa area.
Our Steelhead Specialist is also our primary Master Rod Builder Ernie Jantzen. Jantzen is the Co-designer of Jantzen Maxx Bass, Walleye, Float and Fly Rods. Responsible for supplying all of our Burlwood Custom Reel Seats, Accents and Butt Cap Designs.
Just recently we have brought Professional Fly Fishing Instructor/ Fine Art Artist, Richard Vandemeer onboard as our Fly Fishing Rod consultant. Sporting our Jantzen Fly Rod Designs throughout Ontario.
Daniel Sturges President/MRD- 50 Years Experience
Gerry Pigeon VP/ Ambassador- 50 Years Experience
James E. Turner Marketing MGR-30 Years Experience
Bill Craig Muskie Specialist -35 Years Experience
Richard Vandemeer Certified Fly Instructor- 25 Years Experience
Ernie Jantzen-30 MRB/Steelhead Expert-25 years Experience
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We feel very confident that we are capable of producing World Class Fishing Rods!
With over 190 years of expertise is a great place to start!
Wishing you were Fishin a Backwoods Rod
dansbackwoodsrods@gmail.com